Krêma Supply was founded in Beirut, Lebanon, by Mostafa El Nazer. The brand came to life in the middle of ongoing conflict and instability (some real crazy shit). It started as a way to stay grounded while everything around us was falling apart.

Krêma Supply was born out of a shared vision between Mostafa—who’s been skating for over 20 years—and Selena Seleme, who leads the creative direction. With Selena's background in graphic design and Mostafa's deep connection to skateboarding is how Krêma’s identity came to life.

From the start, Krêma Supply has been shaped by skateboarding, underground fashion, alternative culture, and nostalgia.

We produce in small runs to stay intentional, keep things limited, and avoid fast fashion. No overstock. No cheap materials. Just pieces we believe in, made for people who actually give a shit.

We’ve operated across Beirut, Abu Dhabi, and London—each city feeding into the brand in its own way. Beirut gave us grit. Abu Dhabi gave us momentum. London sharpened our eye.

After leaving Lebanon, the skate scene in the UAE welcomed us in—and it quickly became part of who we are. Since moving operations here, we’ve stayed focused on giving back to the community that first inspired Krêma. One way we’ve done that is by teaming up with Habibi Skateshop and Saturday Skateshop to donate boards from the UAE to young skaters in Lebanon, where access to gear is limited and expensive.Skateboarding has always been more than a sport—it’s a lifestyle, a form of expression, a community, and a passion.

Krêma Supply is 100% independent. We’re self-funded, community-driven, and creatively led. Every campaign, shoot, and design is done in-house—no outside investors, no trend-hopping, no “team of strategists.” We’re not chasing hype or playing the algorithm. We care about quality, story, and the people we do it for. That’s what keeps us going.

Born in Beirut.

Built to stay rugged.

True to the core.

Raw by design.

Crafted for the misfits.